Enquirer Consulting Group
R.W. Martin Parts Buyer Map
Chip | R.W. Martin | November 2026
As of 04 Nov 2026
R.W. Martin's parts department sells parts for the laundry equipment makers on its parts list across the US, and R.W. Martin is the exclusive distributor of Paratherm heat transfer fluid to the laundry industry in the US and Canada.
This page counts the sites that may run a laundry and buy those parts or that fluid, across the US and Canada, site by site rather than company by company. It marks where thermal fluid ironers are most likely and names seven people to start with at healthcare laundries, the buyers we agreed on November 2.
It is a read of the market from the outside, not a view of anyone's pipeline.
Where your buyers sit
Every count is a site, not a company, so a company with several plants counts once for each plant. Hospitals, nursing homes, prisons and hotels are counted whether or not they run their own laundry, so for them, and for the total, the count is a ceiling. The textile rental trade association reports that steam heats most ironers in large North American laundries, while newer gas-fired ironers increasingly heat their own thermal oil. No public source counts the fluid plants in any group.
| Group | US facilities | Canada facilities | Thermal fluid |
|---|---|---|---|
| Linen supply sites, for healthcare, hotel and restaurant linen | about 900 | about 190 | The core fluid buyers, healthcare first. Hospitality linen plants are a check, your call. |
| Of which, linen plants with a hundred staff or more | about 210 | about 43 | The largest ironer lines, so the likeliest fluid plants. Start here. Smaller plants with gas-fired ironers can hold fluid too. |
| Uniform, mat and shop towel plants | about 1,400 | inside the linen row | Parts first. They rent and launder work uniforms, mats and shop towels, so they iron little flat linen. The national chains stay held off. |
| Hospitals | about 5,400 | about 960 | Only where the hospital runs its own laundry. Most hospital linen now goes to central or contract plants. No public thermal fluid share. |
| Nursing homes | about 15,000 | about 2,500 | No public evidence of thermal fluid. Ironers sold for nursing home laundries can be small gas or electric units. A parts buyer more than a fluid buyer. |
| Prisons, state and federal (local jails not counted) | about 1,200 | no clean public count | No public evidence of thermal fluid. The two prison laundries we found on record run steam ironers, and both also wash state hospital linen. |
| Hotels, motels and resorts | about 56,000 | about 5,900 | You said hospitality runs steam. A big hotel with its own ironer line is worth a check, since gas-fired chest ironers often heat their own thermal oil. |
| Coin laundries and drycleaners | about 27,000 | about 1,600 | No thermal fluid evidence. They can buy washer, dryer and coil parts from makers on your parts list, such as Huebsch, Wascomat and Continental Girbau. |
| All of the sites above | about 110,000 | about 11,000 |
Facility counts, banded deliberately, from Census County Business Patterns 2023; Statistics Canada Canadian Business Counts, June 2026; CMS Care Compare hospitals, July 2026; CMS Care Compare nursing homes, October 2026; BJS Census of State and Federal Adult Correctional Facilities 2019.
How to read the counts
The business counts take sites with paid staff and leave out government-run sites, so state, county and veterans' central laundries are missing from the linen rows, and coin laundries with no paid staff are missing from theirs. The linen and uniform counts also take in depots and route offices, and the drycleaner count takes in drop-off stores with no machines.
In Canada, linen and uniform plants share one industry code, so both sit in the linen row, and its plants with a hundred staff or more include uniform plants. Canada has no clean count of prisons, so none is shown.
The hospital and nursing home counts include the US territories, and some of the hospitals are rural emergency sites with no inpatient beds. The prison count comes from the latest federal census of prisons, taken in 2019, and leaves out facilities reported inside larger ones and those that did not report.
Who usually buys at each
At a small plant the owner and the operations lead buy. At a large plant the maintenance and engineering side buys fluid and parts. The same role often goes by five or six titles, so the outreach looks for all of them.
| Group | Usually decides | Usually shapes the decision |
|---|---|---|
| Smaller independent healthcare laundries | Owner, President or General Manager | Plant Manager, Operations Manager |
| Larger and multi-plant healthcare laundries | Director of Engineering or Director of Maintenance | Plant Manager, Maintenance Manager, Chief Engineer, Purchasing Manager |
| Hospital-owned and cooperative laundries | General Manager | Plant Manager, Maintenance Manager |
| Health system central laundries | Director of Linen Services or Director of Facilities | Chief Engineer, Maintenance Supervisor |
| Healthcare laundries in Canada | General Manager or Plant Manager | Maintenance Manager |
| On-site laundries in hospitals and nursing homes | Director of Environmental Services or Director of Facilities | Laundry Manager, Chief Engineer |
| On-site laundries in hotels | Director of Engineering or Executive Housekeeper | Laundry Manager, Chief Engineer |
| Prison laundries | Correctional industries or state purchasing | Laundry Plant Manager, Maintenance Supervisor |
| Coin laundries and drycleaners | Owner | Store Manager |
Why thermal fluid plants fit
A thermal fluid ironer is built for high production work like hospital sheets, which is why healthcare plants lead. Fluid runs hotter than steam, so a three-chest oil-heated ironer matches the output of a five-chest steam unit.
Many newer gas-fired ironers heat their own thermal oil on board. A plant that never bought a central fluid system may still run fluid that needs topping up and testing.
The fluid wears with use. Your own page sets fluid analysis every six months to a year, checking acid number, viscosity and contamination, on any thermal fluid. That gives every plant a regular reason to talk, including plants buying fluid elsewhere today.
When a fluid system goes down, the ironer line stops. Fluid, system cleaners and test kits in stock in Kent, Ohio, ready to ship within 24 hours, is what a maintenance manager listens for.
Canada is open ground
R.W. Martin holds the Canadian territory for the fluid and has not worked it much yet. From the outside, purchasing at Canadian hospital laundries may sit with the hospital group rather than the plant. Tell us if it does, and the outreach goes there.
On the call Canada came up for the fluid. Tell us whether the parts department sells there too. The Canadian counts above cover both.
Left off this page
Customers you named to us, and anyone already working with your team, are off this page. Nobody your reps reached before the pause is on the list. At two of these companies a colleague was queued on the old lists and never contacted. At one, two colleagues got a connection request with no note that was later withdrawn. Nobody at these companies was messaged.
The large national linen and uniform rental companies, and the plants they own, are held off the names below until you say whether to approach them. Your list of current parts and Paratherm customers screens out the rest before anything sends.
On November 2 you said hospitality plants run steam. Most large ironers do, in healthcare too. Paratherm lists hotel laundries among its users, so a hospitality plant with thermal fluid ironers may be a fluid buyer as well. The seven names below stay healthcare plants. Tell us if hospitality plants should join them.
Uniform plants, nursing homes, coin laundries and drycleaners buy parts more than fluid, which makes them the wider group for the parts department when you want it.
Also left off are thermal fluid users outside laundries, such as chemical and plastics plants, because the Paratherm exclusive is for the laundry industry, along with local jails, assisted living, colleges and gyms. Tell us if R.W. Martin may sell fluid or fluid testing outside laundries.
Seven people to start with
The people who usually buy fluid and parts at healthcare laundries in the US and Canada, one a company, maintenance and engineering leads at the larger plants. Work emails and phone numbers checked on Nov 4, 2026.
| Name | Role | Company | Where | Phone | |
|---|---|---|---|---|---|
| Derek Belanger | Maintenance Manager | Unitex | Chichester, NH | +1 603 361 7146 | |
| Brian Sullivan | Director of Maintenance Strategy and IT | HandCraft Linen Services | Richmond, VA | briansullivan@handcraftservices.com | +1 804 221 0511 |
| Steven Davis | Chief Engineer | CleanCare Linen | Pittsburgh, PA | sdavis@cleancarelinen.com | +1 412 398 6397 |
| Tabitha Zieman | General Manager | Health Systems Cooperative Laundries | Minneapolis, MN | tzieman@hscl.net | +1 612 805 3345 |
| Carson Neal | General Manager | Halifax Linen Service | Roanoke Rapids, NC | cneal@halifaxlinen.com | +1 252 370 5435 |
| Bilal Derradji | Maintenance Manager | HLS Linen Services | Gatineau, QC | bderradji@hlslinenservices.com | +1 613 842 3000 |
| Brendan O'Neill | Chief Operating Officer and General Manager | London Hospital Linen Service Inc. | London, ON | oneill@lhls.on.ca | +1 519 476 0677 |
Where to start
Lead with stock and speed
Tell Canadian plants they have a source
Built from public registries (the US Census Bureau, CMS, the Bureau of Justice Statistics and Statistics Canada), R.W. Martin's own website and LinkedIn, and our November 2 call, counts banded deliberately.
Prepared by Dan Reeves, dan@enquirerconsulting.com.